b'2023-24 AWARD WINNERSHONORING BOLD LEADERSHIPImpactful and Engaging Campaign Event or Activities Award: Lincoln Financial Group Lincoln Financial Group energized its campaign with creativity, teamwork, and bold leadership. A new golf tournament boosted special event fundraising from just over $4,000 to nearly $40,000. Their overall campaign climbed to $484,635. Events like a pancake breakfast and food truck festival added to the excitement, while leaders inspired daily engagement. Lincoln Financial also invests in long-term impact by hiring Family Success Center members and volunteering with strategic partners. Lincoln Financial is not just a workplace campaign powerhouse, they are a model of corporate citizenship in action.Building Momentum and Sustainability Through Engaged Leadershipor Employees Award: Carter Bank and Trust Carter Bank and Trust has grown its United Way campaign by 267% since its 2021 launch. This growth is a testament to the inspiring leadership of Branch Manager Bob Callicutt, whose personal investment and strategic outreach activated participation across every Guilford County branch with a theme that informed and inspired: No matter how you COIN it, we need your help! In 2023 alone, the bank increased donors by 50% and average gifts by 24%. Their remarkable growth reflects deep engagement, a culture of giving, and the lasting power of leadership-driven momentum.2023-24 ANNUAL REPORT 27'